Are you in sales?

Did you know that people only ever buy 2 things. 

“That can’t be true” I hear you say. “I see shopping trolleys of things leaving the supermarket every week. How can people only ever buy 2 things?”

If you think about it you will find that anything that anybody buys will fall into one or both of these two categories

1)      Something that solves a problem.

2)      Something that makes them feel good

So, what solves a problem for example?

 a bulb, toilet roll, sandwich bags, washing up liquid, some foods, a drill, paint, visit to the doctor etc.

So, what makes someone feel good?  

A car, a holiday, sweets/cakes, clothes, visit to the hair dresser, beer, DVD  etc

You get my drift?

Next time you’re selling anything, ask yourself “is this customer looking for a solution to a problem or a good feeling”  then promote the value of your products as the “solution” or the “good feeling“ that the customer is looking for.

Hope you found this thought provoking.

Jim B